OGILVY NOTES: Games as Tools for Mass Communication
Art, education, economics, propaganda. Games are arriving at the forefront of media to become an important way to engage entire generations of people. What’s different from before? Five billion people are replacing the most common communication device, the simple cell phone, with a full-fledged gaming system in their pocket. There are multiple ways to publish and distribute games over the Internet and to the masses. For many, game creation is becoming a regular activity, as tools become both easier to use and more powerful for people without programming knowledge. This panel will cover unique perspectives on how games are becoming more meaningful forms of expression and a significant tool for communicating ideas.